Zeiss today are one of the largest companies in the Sports Optics market producing rifle scopes, binoculars and thermal imaging spotters for the hunting and target shooting market and binoculars ofcourse for the birding market too.
In 1846 Carl Zeiss opened a workshop producing microscopes and precision optics. The business soon grew and the Carl Zeiss Foundation was formed in 1889 after the death of Carl Zeiss.
Zeiss has been building revolutionary rifle scopes since 1904 and developed two variable magnification hunting scopes in 1922 which combined high magnification with twilight performance. The first revolutionary binocular by Zeiss was introduced in 1894 that delivered a natural image and three-dimensional view. Since 1954 Zeiss has been using telescopic lenses for a more compact design. In 2020 Zeiss released a thermal imager spotter which has been the biggest change to their product catalogue for many years.